Sunglasses from Dita and SUPER for Summer 2013

With summer just around the corner, it’s time to start stocking up on a few pairs of sunglasses to wear throughout the season. Here at Probus NYC, we have been excited about the latest offerings from Dita and SUPER, both of which offer distinctly different styles. Here’s a glimpse of some of our favorites for this summer.

Dita Sunglasses

Dita Sunglasses takes its influence from classic frames, but adds a modern twist with contemporary fit. Dita Sunglasses have been worn by everyone from T.I. to Gwen Stefani to David Beckham to Snoop Dogg since their inception in 1996, and have only grown more prominent throughout the years by both reviving traditional styles and innovating new ones.

Beretta 8300B

The Beretta is one of our favorite styles from Dita for this summer. The uniquely shaped frames help these sunglasses set you apart and the subtle dark tortoise shell offer an understated touch that help balance out the shape of the frames.

Creator 1900A

If you like wayfarers but are looking for something a little out of the ordinary, Dita’s Creator is your answer. These chunky frames offer a modern spin on a classic look.

SUPER Sunglasses from RETROSUPERFUTURE

SUPER Sunglasses lean a bit more on the classic side of the spectrum in contrast to Dita, but they still bring innovative designs to classic styles. RETROSUPERFUTURE, the company behind SUPER Sunglasses, burst onto the scene in 2007 with colorful and retro inspired frames, and this summer is no different. Check out some of our favorite pairs of SUPER Sunglasses below.

Classic Sottobosco Bordeaux

These are the newest SUPERs in our store, and we’re big fans. The frames are colorful without looking like you would see them on a rave kid, and the matching lenses offer a nice touch that give these wayfarer styled glasses a timeless look.

Francis Flat Top & People Francis

These are actually two different styles, but we’re digging the gold and black coloring that brings back a little bit of an 80’s vibe. Again, both are in a classic wayfarer style with a twist, so it’s all up to your personal preference.

Flat Top Black Large

What’s a line of sunglasses without classic black wayfarer styled frames and dark lenses? SUPER’s take on this style puts a spin on what you would see James Dean wearing in 2013. You can’t go wrong with these minimalist classics.

Probus NYC is an online men’s streetwear boutique that offers high-end fashions from your favorite designers including G-Star, Diesel, SUPER, Dita, and more. Browse our store for our complete selection, or check out our New Arrivals page for the latest styles.

Spring 2013 New Arrival Clothing

Spring 2013 is here and with it we have some brand new styles to add to your wardrobe for the season. As always, our New Arrivals page is the best place to find all of our latest additions to the store, but sometimes we can’t resist highlighting some of our favorites. Check out a few of the newest pieces from PRPS, Penfield, Publish, and more below.

5 Panel Printed Hats from Penfield and Publish

Outerwear clothing company Penfield is one of our new favorite brands. Their clothing ranges from shorts and t-shirts for the spring weather, to jackets and vests for the days when you’re wondering if summer will ever get here. We’ve been especially impressed by Penfield’s accessories this spring, with their 5 panel patterned hats taking center stage.

California based Publish is doing similar things with a 5 panel camper hat, the Ralston. We’re seeing a lot of floral patterned pieces this spring, and adding just a bit as an accessory is a great way to ease into the style.

PRPS Distressed Denim

If you haven’t been wearing raw denim all winter to get a natural distressed look for spring and summer, PRPS has you covered with a distressed jean that looks like it's all your own. Sticking to their “Bruised, never broken” mantra, PRPS’s distressed jean has a wash that looks like you broke these in yourself—and you don’t have to wear the same pair of jeans for 6 months to get them. Check out more PRPS gear in our store.

The Newest Design of Clae’s Strayhorn

Clae’s designs are instant classics. Their shoes achieve a brilliant simplicity that’s hard to replicate, and the newest Strayhorn is no exception. With a tan textile upper, these sneakers are some of the most versatile in Clae’s Spring/Summer 2013 collection and one of our favorites. You can also check out more from Clae in our store.

Scotch & Soda Tops

Scotch & Soda’s spring arrivals stick to the brand’s mission of making timeless clothing. The first button-down helps you transition from the cold month’s thermals with a lightweight plaid shirt with bold spring colors. The blue woven shirt is also one of favorites with an understated design that features a few unique design elements, including sleeve suspenders for when it gets a bit warmer than you anticipated.

We’re excited to be carrying these new pieces, but they are just a taste of our newest arrivals for the spring. Browse the rest of our New Arrivals section to see more spring options from the brands you love including G-Star, Diesel, and 55DSL.

New Model for ProbusNYC.com (Adam Huber)

Check out ProbusNYC.com's newest addition, Adam Model Agencies own Adam Huber as he shows off the latest Spring Trends. Scotch & Soda brings a beautufil color splash of Floral print, where G-Star still gives you that rough and rugged militant look for the bad boy in all of us.2013 is also the year of oversized sublimation prints and who best then NY Designer Donwan Harrell of PRPS. Prps is a hybrid mens fashion brand that isn't scared to push the boundaries when it comes to cut and sew, they are also the pionner of Japanese denim in one of a kind washes with rip and repair.

G-Star Launches "Art of Raw" Campaign with Skrillex

G-Star RAW recently launched a new campaign, “Art of Raw” that has been creating serious buzz on the internet. The designer brand has commissioned Skrillex to create an original track for the campaign, which is intended to demonstrate the “Unlimited Possibilities of Denim.” The G-Star brand has historically been associated with pushing the limits of denim design, and with this campaign G-Star has shown that they are truly dedicated to creating new and interesting clothing. G-Star chose Skrillex for his progressive music, which matches up with the brand’s boundary-pushing approach to clothing, especially denim.

The video (embedded below) features a 3-D rendering of the denim creation process, from dying, weaving and stitching to the finished product, ending with G-Star’s signature Skeleton Dog. Skrillex, who said he’s been wearing G-Star clothing for years, spoke about the ad saying, “It was a way for us all to come together and experiment artistically. Coming together to create this fantastic video piece was just exciting and new for everybody involved on the project. That’s the thing about adverts -- they can either be cheesy and solely used as marketing tool, or they can be a great excuse to do something different and expressive. I truly believe we made something awesome together.”

The ad showcases the innovative perspective G-Star has taken since its inception in 1989, including being one of the first denim companies to release raw, untreated denim to the public in 1996. Raw denim has had a massive increase in popularity since then for its dark dyes and customized fit, due to the untreated material’s ability to adapt to the wearer’s body type and lifestyle. The new campaign is exciting for denim heads because it shows G-Star is still dedicated to innovating in the industry with new styles and fits.

G-Star at Probus

Probus NYC is proud to be an authorized retailer of G-Star Raw. We carry a wide selection of G-Star clothing from jeans, to t-shirts, to jackets and accessories. Probus is looking forward to new and innovative products from G-Star that we can offer our fashion-forward customers at competitive prices.

We have recently added a number of pieces to our New Arrivals section for the spring. G-Star is one of our most popular brands, so we are always adding new pieces for our customers. Check back with us regularly for more from the spring and summer collections.

WAR IS NOT THE ANSWER

-Rey Diddy!!! Probus NYC

New Brian Wood Spring Collection

Check out the New Brian Wood Spring 2011 Collection. The "We Don't Give a Fu&K" Series is brought to you by Brian Wood and Dave Milliman who expressed themselves with out saying too many word. Take a Look for yourself and Shop the Brand HERE!!!







-Rey Diddy!!! Probus NYC

Probus Spring Look 2011

We at Probus believe that this Spring is going to a mix of punk meets prep!

"Life's a Beach, I'm just Playing in the Sand" -Jay-z

When Kanye was The Man he Proclaimed He Was! Pre Kanye 2010, Come Back Kanye ! Come Back!


-Rey Diddy!!! Probus NYC

Creative Recreation X Probus NYC

Are you ready for Friday's event? Kanye got his Creative Recreations on (turino low)! Come out this Friday to our Creative Recreation Pop Up Shop!Check out the New Collection while listening to the Sounds of DJ Kay Mel, Free Drinks sponsored by Heineken, and a pair Creative Recreation Headphones with Purchase! See ya There!!

Dita Eyewear

Usher just can't get enough of those Dita sunglasses. Come by Probus and pick up your own!
-Angelo Jonas Probus NYC

Diet Coke by Karl Lagerfeld Behind the Scenes Video

Untitled from Wallen McVolar on Vimeo.

If you're going to drink coke, why not drink in style? 2011 welcomes a new assortment of Diet Coke bottles produced in collaboration with fashion icon Karl Lagerfeld.Check out the behind the scenes video of what inspired him to make this!
-Angelo Jonas Probus NYC

Daft Punk x Medicom Toy x TRON RAH Toys

Daft Punk!!
-Angelo Jonas Probus NYC

Creative Recreation X Probus NYC

Hey Everyone, Come out Next Friday to our Creative Recreation Pop Up Shop! Check out the New Collection while listening to the Sounds of DJ Kay Mel, Free Drinks sponsored by Heineken, and a pair Creative Recreation Headphones with Purchase! See ya There!!

-Rey Diddy!!! Probus NYC

Brian Wood X Himmy Japan

If you're a loyal customer or fan to Probus, then Brian Wood should be no surprise to you guys. He here collaborated with Japan fitted makers and created the "Brian Wood X Himmy Japan Allover Velcro Hat". Come by the shop still some in store!

Anroid Homme 2011

If you're fan of quality and style then you know, you can never go wrong with Android Homme sneakers. This collection includes premium materials such as Elephant and pebbled leathers, sueded lamb hide, and ballistic nylon. Stay tuned with Probus has in store !
-Angelo Jonas Probus NYC