Kanye West has just reportedly signed a deal with Y-3, Adidas’ collaborative brand with Japanese designer Yohji Yamamoto. Yamamoto’s design work emphasizes minimalism, which seems to be the path Kanye is taking with his music and fashion design, so the collaboration makes sense. On December 3rd, Adidas confirmed Kanye’s claims, so it looks like he will be moving on from Nike to the new Y-3 venture. Let’s take a look at Kanye’s career in fashion up to this point.
Pastelle ClothingPastelle was Kanye’s first brand, which ultimately failed. He started it in 2005 just after winning a Grammy for College Dropout and built hype for the brand over the course of several years by wearing various pieces in public, to awards shows, and to fashion shows. Eventually, in 2009, the brand was shelved.
Louis Vuitton, Air Yeezys, Bape & Giuseppe Zanotti
Despite the death of his clothing line, 2009 was a good year for Kanye’s fashion career. Kanye’s collaboration with Nike produced the Air Yeezys, retailing for $275 and reselling for over $2,000 due to their limited run of 3,000. He also designed shoes for Louis Vuitton—which were an overwhelming success—Bape, and Giuseppe Zanotti. Kanye also completed an internship at Fendi that year to learn more about designing and the clothing industry.
DW Kanye West
Kanye’s latest forays into his own line include two fashion shows at Paris Fashion week in 2011 and 2012, both presenting womenswear. His debut was panned by just about every major critic, but the fact that these critics bothered to show up at all is a testament to Kanye’s influence on the fashion world, even if he doesn’t feel like he is a part of it just yet. His second showing in 2012 was met with more favorable reviews, but ultimately wasn’t much of a hit.
2013, “Red Octobers” & Y-3
In 2013, Kanye’s major collaboration was with French designer A.P.C. on a line of “hip-hop” clothing that incorporated simple designs, from a plain white t-shirt to a short sleeve hoodie, as well as dark and stonewash jeans. The collaboration created some controversy due to pricing for such simple designs, but was ultimately a success. The much hyped Nike Air Yeezy “Red October,” which are the Yeezy II’s with an all red color scheme, are currently in limbo due to issues between Kanye and Nike, and now with his collaboration with Y-3, it looks like things are even more complicated.
At any rate, we’re excited for the Y-3 collaboration with Kanye, and though details are sparse, we hope to carry some of the line when it launches in our Y-3 store.